AdROSA - Adaptive personalization of web advertising.
Przemyslaw KazienkoMichal AdamskiPublished in: Inf. Sci. (2007)
Keyphrases
- website
- web applications
- user profiling
- web documents
- personalized search
- web technologies
- web personalization
- end users
- web users
- web pages
- dynamic adaptation
- semantic web
- web mining
- linked data
- web resources
- search engine
- database
- current web
- social networking websites
- information filtering
- user experience
- information sources
- recommender systems