Customers' learning process during product customization: The case of online configuration tool kits.
Eric StevensElodie Jouny-RivierPublished in: Inf. Manag. (2020)
Keyphrases
- learning process
- online retailers
- online stores
- marketing campaigns
- online learning
- product recommendation
- reinforcement learning
- active learning
- service providers
- product information
- learning algorithm
- customer requirements
- user interface
- e learning
- concept maps
- learning processes
- customer demand
- real time
- product reviews
- incremental learning
- collaborative learning
- pricing strategies
- software vendors
- customer preferences