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Determinants of Use of Social Media Tools in Retailing Sector.
Carlota Lorenzo-Romero
María-del-Carmen Alarcón-del-Amo
Efthymios Constantinides
Published in:
J. Theor. Appl. Electron. Commer. Res. (2014)
Keyphrases
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social media
real time
social networks
data sets
social networking
artificial intelligence
decision making
expert systems
higher education
user friendly
big data
service quality
social context