Personalized recommendation based on customer preference mining and sentiment assessment from a Chinese e-commerce website.
Nan JingTao JiangJuan DuVijayan SugumaranPublished in: Electron. Commer. Res. (2018)
Keyphrases
- website
- electronic commerce
- web personalization
- online stores
- transactional data
- web logs
- web mining
- data mining
- data mining technology
- product recommendation
- potential customers
- web usage mining
- customer behavior
- individual user
- consumer behavior
- customer loyalty
- e learning
- web users
- sentiment classification
- website design
- customer base
- customer service
- sentence level
- sequential patterns
- association rule mining
- user preferences
- customer preferences
- online services
- preference relations
- opinion mining
- log files
- business models
- web content
- pattern mining