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Measuring Customer Data Protection in Nearshores.
Pedro Ruivo
Tiago Oliveira
Vítor Santos
Published in:
CENTERIS/ProjMAN/HCist (2015)
Keyphrases
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customer data
customer behavior
credit card
customer satisfaction
data mining
customer base
customer relationship management
data sets
historical data
case study
response time
knowledge management
service quality
transactional data
database marketing