Schedules for marketing products with negative externalities.
Zhigang CaoXujin ChenChangjun WangPublished in: Theor. Comput. Sci. (2014)
Keyphrases
- consumer behavior
- website
- potential customers
- viral marketing
- scheduling problem
- high tech
- marketing campaigns
- long term
- decision making
- data mining
- positive and negative
- product design
- social media
- short and long term
- purchasing behavior
- customer base
- predictive modeling
- small and medium sized
- competitive environment
- customer support
- marketing strategies
- customer relationship management
- online shopping
- social networks