Sign in

The optimal advertising strategy with differentiated targeted effect consumers.

Xiuxian LiPengwen HouShuhua Zhang
Published in: Ann. Oper. Res. (2023)
Keyphrases
  • optimal strategy
  • marketing campaigns
  • dynamic programming
  • selection strategy
  • optimal control
  • optimal design
  • search advertising
  • social networks
  • optimal solution
  • online shopping
  • control policy