An Empirical Study of the Factors Affecting Mobile Shopping in Taiwan.
Yi-Fen ChenYu-Chen LanPublished in: Int. J. Technol. Hum. Interact. (2014)
Keyphrases
- factors affecting
- factors influencing
- mobile devices
- key factors
- context aware
- mobile phone
- perceived usefulness
- location aware
- computing environments
- smart phones
- mobile environments
- mobile computing
- m learning
- mobile applications
- mobile learning
- mobile networks
- online shopping
- learning algorithm
- collaborative filtering
- recommender systems
- internet shopping