How social media live streams affect online buyers: A uses and gratifications perspective.
Ransome Epie BawackEmilie BonhoureJean-Robert Kala KamdjougMihalis GiannakisPublished in: Int. J. Inf. Manag. (2023)
Keyphrases
- social media
- real time
- social media streams
- social media sites
- online learning
- online forums
- social networking sites
- online communities
- electronic commerce
- social networks
- reputation management
- group buying
- search costs
- social networking
- streaming data
- viewpoint
- data streams
- data sets
- transactional data
- online social
- multi stream
- online markets