Revenue Maximization in Incentivized Social Advertising.

Çigdem Aslay Francesco Bonchi Laks V. S. Lakshmanan Wei Lu

Published in: CoRR (2016)

Keyphrases

sponsored search
social networks
social media
social interaction
social learning
objective function
social networking
learning community
social context
budget constraints
revenue management
contextual advertising
search engine
social network analysis
social behavior
display advertising