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De-Anchor: Mitigating Attention Polarization for Lifelong User Behavior Modeling in Click-Through Rate Prediction.
Hongzun Liu
Kang Yin
Tianyu Sun
Rui Huang
Yunsong Li
Xiao Fang
Zhaojie Liu
Weidong Liu
Guorui Zhou
Published in:
WWW (Companion Volume) (2024)
Keyphrases
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user behavior
click through rate
click models
user interaction
online advertising
behavioral targeting
user experience
user preferences
implicit feedback
search advertising
visual attention
sponsored search
search sessions
search behavior
user behavior patterns