The Influence of Negative Emotions in an Online Brand Community on Customer Innovation Activities.

Hanjun Lee Suyeon Jeong Yongmoo Suh

Published in: HICSS (2014)

Keyphrases

online communities
online learning
case study
positive and negative
virtual communities
customer service
electronic commerce
human activities
social influence
personality traits
internet shopping
activity recognition
customer satisfaction
online learning communities