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Competition in defensive and offensive advertising strategies in a segmented market.
Dominika Machowska
Andrzej Nowakowski
Published in:
Eur. J. Control (2020)
Keyphrases
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equilibrium strategies
trading agents
decision making
electronic markets
competitive market
trading strategies
market competition
segmented images
online advertising
search engine
stock exchange
optimal strategy
nash equilibrium
market share
search strategies
market prices
supply chain