Fate, Death and Marketing. Is a Book the Same Product as Yogurt or a Car?
Martin KasardaPublished in: ArtsIT (2022)
Keyphrases
- consumer behavior
- marketing campaigns
- database marketing
- book presents
- book covers
- cutting edge
- internet marketing
- small and medium sized
- potential customers
- target audience
- viral marketing
- customer base
- website
- early detection
- data mining
- decision making
- researchers and practitioners
- topics covered include
- online marketing
- design processes
- life cycle
- customer support
- database applications
- product quality
- customer relationship management
- latest developments
- database design
- marketing strategies
- predictive modeling
- tips and tricks