Modeling after sales customer satisfaction using multinomial logistic regression insights from a South African car company.
Satyakama PaulBhekisipho TwalaTshilidzi MarwalaPublished in: SMC (2014)
Keyphrases
- customer satisfaction
- south african
- customer service
- customer support
- south africa
- service quality
- multinomial logistic regression
- customer data
- customer retention
- customer loyalty
- information and communication technologies
- electronic commerce
- customer behavior
- cost effective
- marketing strategies
- artificial neural networks
- database systems