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The effect of colors of e-commerce websites on consumer mood, memorization and buying intention.
Jean-Eric Pelet
Panagiota Papadopoulou
Published in:
Eur. J. Inf. Syst. (2012)
Keyphrases
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color images
website
online shopping
perceived risk
behavioral intention
small number
electronic commerce
color space
neural network
information retrieval
color information
factors that affect
negative impact
purchase behavior