Customer Loyalty Programs and Privacy Concerns.
Oliver HinzEva GerstmeierOmid TafreschiMatthias EnzmannMarkus SchneiderPublished in: Bled eConference (2007)
Keyphrases
- privacy concerns
- personal information
- privacy preserving
- customer loyalty
- distributed data
- data privacy
- private information
- information security
- marketing strategies
- customer satisfaction
- multi dimensional
- preprocessing
- service quality
- sensitive information
- potential customers
- data integration
- database management systems
- query processing