A System for Mobile and Wireless Advertising - Personalized information as incentive for receiving advertisement on mobile terminals.
Michael DeckerRebecca BulanderGunther SchieferBernhard KölmelPublished in: MOBIS (2005)
Keyphrases
- mobile terminals
- personalized information
- mobile advertising
- wireless communication
- mobile devices
- access network
- mobile communication
- information services
- user profiles
- sponsored search
- personal computer
- location information
- wireless networks
- data exchange
- internet advertising
- multimedia data
- online advertising
- mobile phone
- context aware
- rfid tags
- low cost
- smart phones
- recommender systems
- data management
- metadata