Login / Signup
Is Blockchain Ready to Revolutionize Online Advertising?
Matti Antero Parssinen
Mikko Kotila
Rubén Cuevas Rumín
Amit Phansalkar
Jukka Manner
Published in:
IEEE Access (2018)
Keyphrases
</>
online advertising
user behavior
behavioral targeting
long tail
user experience
advertising campaigns
search advertising
expert systems
end users
information retrieval systems
random walk
sponsored search
contextual advertising