Internet Advertising Adoption: A Structural Equation Model for Iranian SMEs.
Payam HanafizadehMehdi BehboudiFahimeh AhadiFatemeh Ghaderi VarkaniPublished in: Internet Res. (2012)
Keyphrases
- structural equation models
- internet advertising
- small and medium sized enterprises
- banner ads
- electronic commerce
- technological innovation
- online discussion
- causal effects
- causal models
- hong kong
- online advertising
- data mining
- directed acyclic graph
- knowledge management
- collaborative filtering
- probabilistic model
- information retrieval