The Influence of Customer Familiarity and Personal Innovativeness toward Information Technologies on the Sense of Virtual Community and Participation.
Manuel J. Sánchez-FrancoJosé Antonio Carballar-FalcónFrancisco José Martínez-LópezJuan Carlos Gázquez-AbadPublished in: INTERACT (3) (2011)
Keyphrases
- virtual communities
- situated learning
- online communities
- information technology
- social influence
- social networks
- electronic commerce
- information sharing
- technology acceptance
- information systems
- grid infrastructure
- virtual world
- government agencies
- content analysis
- customer service
- positive effects
- technology adoption
- online communication
- decision making
- community members
- knowledge management
- social support