Market Basket Analysis of a Health Food Store in Thailand: A Case Study.
Kanokwan SinghaParthana ParthanadeeAjchara KessuvanJirachai BuddhakulsomsiriPublished in: Int. J. Knowl. Syst. Sci. (2024)
Keyphrases
- market basket analysis
- association mining
- association rules
- data mining tools
- data mining applications
- transactional databases
- data mining
- market basket data
- apriori algorithm
- health care
- association rule mining
- database systems
- case study
- databases
- itemsets
- database management systems
- data mining techniques
- mining association rules
- information retrieval