Characterising user targeting for in-App Mobile Ads.
Imdad UllahRoksana BoreliMohamed Ali KâafarSalil S. KanherePublished in: INFOCOM Workshops (2014)
Keyphrases
- user experience
- mobile applications
- targeted advertising
- user interaction
- online advertising
- user defined
- user satisfaction
- mobile phone
- behavioral targeting
- m learning
- user feedback
- user queries
- user preferences
- third party
- user behavior
- mobile computing
- query formulation
- user ratings
- mobile internet
- context aware
- mobile devices
- providing personalized