A Hierarchical Bayesian Network-Based Approach to Keyword Auction.
Liwen HouPublished in: IEEE Trans. Engineering Management (2015)
Keyphrases
- bayesian networks
- keywords
- sponsored search advertising
- hierarchical structure
- inference in bayesian networks
- naive bayes
- graphical models
- bayesian network inference
- incomplete data
- conditional independence
- information retrieval
- proximity search
- structural learning
- diagnostic reasoning
- learning bayesian networks
- bayesian network classifiers
- mechanism design
- parameter learning
- probabilistic reasoning
- approximate inference
- online auctions
- probabilistic inference
- keyword search
- coarse to fine
- conditional probabilities