An agent-based diffusion model with consumer and brand agents.

Mary E. Schramm Kevin J. Trainor Murali S. Shanker Michael Y. Hu

Published in: Decis. Support Syst. (2010)

Keyphrases

diffusion model
software agents
intelligent agents
agent cooperation
multi agent systems
multi agent
diffusion models
diffusion process
anisotropic diffusion
information diffusion
agent based models
laplace transform
decision making
simulation model