Identifying influential reviewers for word-of-mouth marketing.

Yung-Ming Li Chia-Hao Lin Cheng-Yang Lai

Published in: Electron. Commer. Res. Appl. (2010)

Keyphrases

decision making
website
long term
databases
social media
data mining technology
real time
genetic algorithm
search engine
case study
online advertising
consumer behavior
mobile advertising