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How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment.
Joon Soo Lim
YoungChan Hwang
Seyun Kim
Frank A. Biocca
Published in:
Comput. Hum. Behav. (2015)
Keyphrases
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social media
computer mediated communication
social presence
social networks
computational model
social interaction
information sharing
social networking
learning scenarios
significantly higher
computer mediated