Pricing Strategies for Maximizing Viral Advertising in Social Networks.

Bolei Zhang Zhuzhong Qian Wenzhong Li Sanglu Lu

Published in: DASFAA (2) (2015)

Keyphrases

social networks
pricing strategies
network effects
viral marketing
dynamic pricing
inventory control
supply chain
social interaction
software agents
online social networks
network structure
supply chain management
social influence
software engineering