Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement.
Poonam GargBhumika GuptaSam DzeverUthayasankar SivarajahVikas KumarPublished in: Int. J. Inf. Manag. (2020)
Keyphrases
- social media
- big data
- customer behavior
- competitive environment
- electronic commerce
- business intelligence
- software industry
- cross selling
- data mining
- business process
- customer data
- online marketing
- customer relationship management
- customer base
- business processes
- business transactions
- data quality
- business world
- learning environment
- user generated content
- predictive analytics
- customer service
- big data analytics
- direct marketing
- information systems
- banking industry
- case study
- business models
- unstructured data
- decision making
- strategic management
- business activities
- data analytics
- social context
- point of sale
- consumer behavior
- crisis management
- supply chain
- rfid technology
- knowledge management
- marketing strategies
- business objectives
- information technology
- software development
- data mining applications
- behavior patterns
- competitive advantage
- manufacturing companies
- customer support
- social media data