Identifying the Effect of Product Types in the Relationships Between Product Discounts and Consumer Distrust levels in China's Online Social Commerce Market at the Era of Big Data.
Lin LiCheul RheeJunghoon MoonPublished in: KSII Trans. Internet Inf. Syst. (2018)
Keyphrases
- big data
- shopping behavior
- pricing strategies
- cloud computing
- data management
- online stores
- online markets
- data analysis
- social media
- search costs
- data processing
- online shopping
- big data analytics
- comparison shopping
- small and medium sized
- life cycle
- social commerce
- business intelligence
- online retailers
- information goods
- case study
- database
- data warehousing
- databases
- decision making
- purchase intention
- decision makers
- data science
- vast amounts of data
- data collection
- electronic commerce
- dynamic pricing