Market-led systems development: when customers become users.
Stuart MaguireUdechukwu OjiakoPublished in: Ind. Manag. Data Syst. (2008)
Keyphrases
- systems development
- market segments
- development process
- information systems development
- systems engineering
- information systems
- end users
- product recommendation
- software engineering
- software development
- quality management
- recommender systems
- social media
- development methodologies
- systems analysts
- potential customers
- early adopters
- customer retention
- total quality management
- software requirements
- product information
- pricing strategies
- marketing strategies
- stock market
- service providers
- database systems
- case study