Dressing Your Online Auction Business for Success: An Experiment Comparing Two eBay Businesses.
Dawn G. GreggSteven WalczakPublished in: MIS Q. (2006)
Keyphrases
- online auctions
- electronic commerce
- business models
- customer retention
- business activities
- electronic business
- business transactions
- return on investment
- business environment
- electronic markets
- business partners
- business organizations
- business processes
- small and medium sized
- fraud detection
- business world
- small businesses
- business owners
- information systems
- decision making
- bidding strategies
- business applications
- business process
- social networks
- auction sites
- reputation mechanisms
- reputation systems
- customer satisfaction
- data warehouse