Winners, Losers, and Facebook: The Role of Social Logins in the Online Advertising Ecosystem.
Jan KrämerDaniel SchnurrMichael WohlfarthPublished in: Manag. Sci. (2019)
Keyphrases
- online advertising
- social media
- social networking
- social networks
- user behavior
- social networking sites
- social relationships
- young adults
- behavioral targeting
- social media platforms
- social interaction
- online social networks
- advertising campaigns
- online social
- user experience
- social network sites
- social communities
- long tail
- display advertising
- socio cultural
- social connections
- social roles
- social web
- social graphs
- contextual advertising
- human behavior
- search advertising
- online communities
- information extraction