Profiling-based mobile advertisement as a marketing strategy for GPS- based online traffic map.
Sonny PradiptaSri Krisna EndarnotoJames PurnamaAnto Satriyo NugrohoFranciscus C. PawitraPublished in: ICEEI (2011)
Keyphrases
- marketing strategies
- mobile devices
- mobile advertising
- smart phones
- direct marketing
- real time
- gps data
- traffic information
- internet marketing
- global positioning system
- database marketing
- traffic flow
- customer relationship management
- navigation systems
- customer satisfaction
- support systems
- mobile users
- commercial banks
- database technology
- life cycle
- database systems
- display advertising
- marketing campaigns
- website
- e learning