The impact of Internet on marketing activity in R&D departments in Poland.
Katarzyna Szopik-DepczynskaKatarzyna ChebaPublished in: KES (2021)
Keyphrases
- internet advertising
- online marketing
- internet marketing
- data mining
- internet enabled
- long term
- online advertising
- information systems
- website
- social media
- years ago
- world wide
- internet users
- online consumer
- business activities
- marketing strategies
- information services
- customer relationship management
- high tech
- data mining technology
- social networking sites
- web technologies
- computer science
- continuing education
- search engine