The Influence of Self-Concept Improvement on Member Loyalty to Online Communities: An Empirical Comparison between Social Networks and Virtual Worlds.
Young Eun LeeAditya N. SahariaPublished in: HICSS (2012)
Keyphrases
- online communities
- virtual world
- social networks
- social influence
- virtual communities
- information diffusion
- virtual environment
- social media
- social networking
- online social networks
- virtual reality
- social communities
- viral marketing
- multi user
- physical world
- content analysis
- social web
- social context
- mixed reality
- online learning communities
- data mining
- virtual space
- online social
- augmented reality
- virtual humans
- customer satisfaction
- social interaction
- social activities