Political Microtargeting: Relationship Between Personalized Advertising on Facebook and Voters' Responses.
Sanne KruikemeierMinem SezginSophie C. BoermanPublished in: Cyberpsychology Behav. Soc. Netw. (2016)
Keyphrases
- social media
- social networking websites
- social networks
- online social networks
- social media platforms
- e government
- social networking
- e learning
- context aware
- user profiles
- social networking sites
- user model
- information retrieval
- scoring rules
- social choice
- mobile advertising
- individual user
- social relationships
- adaptive learning
- providing personalized
- data mining
- presidential election
- internet voting
- internet advertising
- personalized information
- search advertising
- dynamic content
- user oriented
- online advertising
- user modeling