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Fuzzy Logic based Pricing combined with Adaptive Search for Reserve Price Optimization in Online Ad Auctions.
Jason Rhuggenaath
Alp Akcay
Yingqian Zhang
Uzay Kaymak
Published in:
FUZZ-IEEE (2019)
Keyphrases
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online learning
display advertising
group buying
budget constraints
optimization algorithm
contextual advertising
mechanism design
fuzzy logic
online advertising
optimization problems
optimization process
combinatorial optimization
optimization method
constrained optimization
real time
fuzzy rules
multi objective