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Research on the Influencing Factors of Shopping Mall Experiential Marketing on Consumer Attitudes: A Case of Guangzhou Sunac Mall.
Yiwen Cui
Dan Wu
Lulu Ge
Xiaomin Xu
Published in:
HCI (20) (2022)
Keyphrases
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shopping mall
influencing factors
shopping malls
consumer behavior
website
purchase behavior
social media
electronic commerce
web crawler
marketing strategies
conceptual framework
database
data mining
information technology
information systems
information retrieval
databases