Personalization of E-newsletters Based on Web Log Analysis and Clustering.
Carla CarvalhoAlípio Mário JorgeCarlos SoaresPublished in: Web Intelligence (2006)
Keyphrases
- clustering method
- clustering algorithm
- k means
- data clustering
- unsupervised learning
- user modeling
- categorical data
- user profiles
- spectral clustering
- document clustering
- data points
- hierarchical clustering
- self organizing maps
- user preferences
- fuzzy clustering
- cluster analysis
- real world
- collaborative filtering
- case study
- machine learning