Acquiring Heterogeneous Customer Data for Business Analytics.
Xiaoping LiuXiaobai LiPublished in: ICIS (2019)
Keyphrases
- customer data
- business analytics
- customer behavior
- business intelligence
- customer satisfaction
- competitive advantage
- customer relationship management
- credit card
- data mining
- big data
- business processes
- information technology
- emerging technologies
- marketing strategies
- health care
- database systems
- real world
- customer service
- mobile learning
- predictive analytics