Prediction of consumer purchase behaviour using Bayesian network: an operational improvement and new results based on RFID data.
Yi ZuoPublished in: Int. J. Knowl. Eng. Soft Data Paradigms (2016)
Keyphrases
- bayesian networks
- purchase behavior
- decision process
- electronic commerce
- prediction accuracy
- prediction algorithm
- cost reduction
- prediction model
- learning bayesian networks
- bayesian network classifiers
- decision making
- product information
- graphical models
- online shopping
- conditional independence
- incomplete data
- probabilistic reasoning
- structure learning
- causal relationships
- social networks
- probabilistic inference
- decision support system
- probability distribution
- probabilistic model
- significant improvement
- information systems