Influence of SMS Advertising on Consumer Behavioral Intention.
Hongyan LinZhankui ChenPublished in: J. Organ. End User Comput. (2015)
Keyphrases
- behavioral intention
- perceived usefulness
- social influence
- mobile services
- attitudes toward
- factors that affect
- privacy concerns
- independent variables
- consumer behavior
- technology adoption
- developing countries
- mobile phone
- cost benefit
- online environment
- internet advertising
- factors affecting
- social interaction
- empirically tested
- information disclosure
- personal information
- user satisfaction