Business intelligence in online customer textual reviews: Understanding consumer perceptions and influential factors.
Xun XuXuequn WangYibai LiMohammad HaghighiPublished in: Int. J. Inf. Manag. (2017)
Keyphrases
- business intelligence
- influential factors
- data warehousing
- data warehouse
- electronic commerce
- commercial banks
- online stores
- decision support
- business information
- data analysis
- end users
- knowledge discovery
- business intelligence systems
- knowledge management
- decision making
- case study
- strategic decisions
- business intelligence solutions
- data mining
- customer service
- microsoft office
- databases
- customer relationship management
- online shopping
- marketing strategies
- customer satisfaction
- sql server
- decision support system
- software engineering
- user interface