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Integration of development and advertising strategies for multi-attribute products under competition.
Yingchen Yan
Qiuhong Zhao
Zhongfeng Qin
Gaoji Sun
Published in:
Eur. J. Oper. Res. (2022)
Keyphrases
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multi attribute
utility function
utility theory
multi criteria
multiple attributes
multi attribute decision making
attribute values
data sets
preference relations
access structure
neural network
probability distribution
product line