Understanding Online Group Purchase Decision Making: a Means-End Chain Approach.
Lin XiaoZixiu GuoJohn D'AmbraBin FuPublished in: PACIS (2014)
Keyphrases
- decision making
- decision process
- group decision
- decision makers
- online learning
- decision support
- neural network
- real time
- decision support system
- information processing
- comparison shopping
- supply chain
- search algorithm
- artificial intelligence
- data mining
- online shopping
- deeper understanding
- online environment
- online collaborative