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Complexity of Understanding Consumer Behavior from the Marketing Perspective.

Jorge Arenas-GaitánBorja Sanz-AltamiraPatricio E. Ramírez-Correa
Published in: Complex. (2019)
Keyphrases
  • consumer behavior
  • online shopping
  • marketing strategies
  • purchasing behavior
  • online consumer
  • case study
  • learning experience
  • social media
  • life cycle