A Cloud-Based System for Improving Retention Marketing Loyalty Programs in Industry 4.0: A Study on Big Data Storage Implications.
Antonino GallettaLorenzo CarnevaleAntonio CelestiMaria FazioMassimo VillariPublished in: IEEE Access (2018)
Keyphrases
- big data
- cloud computing
- social media
- data management
- data processing
- data analysis
- unstructured data
- decision making
- case study
- vast amounts of data
- big data analytics
- information retrieval
- data science
- massive data
- predictive modeling
- high volume
- customer relationship management
- data warehousing
- information processing
- decision support