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Examining the performance of brand-extended thematic-content: The divergent impact of avid- and skim-reader groups.
Kimmo Taiminen
Heikki Karjaluoto
Published in:
Comput. Hum. Behav. (2017)
Keyphrases
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metadata
data sets
web content
multimedia
machine learning
search engine
web documents
social web
rfid systems