Consumer buying behavior and optimal advertising strategy: The quadratic profit function case.
Hossein ArshamDavid DianichPublished in: Comput. Oper. Res. (1988)
Keyphrases
- optimal strategy
- pricing strategies
- consumer behavior
- online shopping
- piecewise linear
- optimal solution
- marketing strategies
- internet advertising
- dynamic programming
- computational complexity
- online advertising
- control policy
- single parameter
- utility maximization
- optimal capacity
- maximum profit
- decision making
- electronic commerce
- worst case
- objective function
- website